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Alan Joyce & Qantas : the trials and transformation of an Australian icon

Harbison, Peter2023

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Summary

The twists and turns of the last 15 years of the Qantas story contains all the ingredients of a corporate thriller, with its constant shocks to the system, boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia's iconic airline, Alan Joyce has had to steer the company through cyclones and bushfires, volcanic ash clouds and a tsunami, a pandemic, two fleet groundings, intense union battles and a bitter turf-war. He's been through mass-sackings, defections from his inner-circle, constant calls for his resignation, personal bust-ups and betrayals, and question-marks over the survival of the company. He's been vilified in the media and lauded in the corporate world, called a 'leprechaun', copped a pie in the face, battled homophobia, fought for diversity, endured death threats, Senate grillings, a cancer scare, record-high oil prices, record-low customer ratings, wildly fluctuating interest rates and share prices, huge profits and crippling losses, and a horrific period of post-COVID recovery. Throughout, the Aussie-Irishman Joyce has been unerringly true to his principles -- personal and professional -- but what will his legacy be when the contrails of his tenure fade?