Branding between the ears : using cognitive science to build lasting customer connections
Dayal, Sandeep2022
Books
World-renowned marketing thought leader Sandeep Dayal shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today's brand giants.
Main title:
Author:
Dayal, Sandeep, author
Imprint:
New York : McGraw Hill, [2022].©2022.
Collation:
vii, 257 pages : illustrations ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781264269846 (hardback)9781264269853 (ebook)
Dewey class:
658.827
Language:
English
BRN:
587495