The thank you economy
Vaynerchuk, Gary2011
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Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Main title:
The thank you economy / Gary Vaynerchuk.
Author:
Edition:
1st ed.
Imprint:
New York : Harper Business, c2011.
Collation:
xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Notes:
Includes bibliographical references.
Contents:
pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
ISBN:
9780061914188 (hbk)0061914185 (hbk)9780061914249 (pbk)006191424X (pbk)
Dewey class:
658.812
LC class:
HF5415.5
Language:
English
BRN:
348282