Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan2015
Books
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Main title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene..e Mauborgne.
Author:
Kim, W. Chan, authorMauborgne, Rene..e, author
Edition:
Expanded edition.
Imprint:
Boston : Harvard Business Review Press, 2015.Boston, Massachusetts Harvard Business Review Press, [2015]
Collation:
xxviii, 287 pages : illustrations ; 25 cm.
Variant title:
How to create uncontested market space and make the competition irrelevant
Notes:
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.Includes bibliographical references (pages 263-270) and index.
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
ISBN:
97816252744961625274491
Dewey class:
658.802
LC class:
HF5415.153
Language:
English
BRN:
339971