One click : Jeff Bezos and the rise of Amazon.com
Brandt, Richard L.2011
Books
INFORMATION TECHNOLOGY INDUSTRIES. Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered.
Main title:
One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt.
Author:
Imprint:
London : Portfolio Penguin, 2011.
Collation:
214 p. ; 22 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780670920662 (pbk)0670920665 (pbk)
Dewey class:
381.142092
Language:
English
BRN:
289209