Jab, jab, jab, right hook : how to tell your story in a noisy, social world
Vaynerchuk, Gary2013
Books
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Main title:
Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk.
Author:
Vaynerchuk, Gary, author
Edition:
First edition.
Imprint:
New York, NY HarperBusiness, [2013]©2013.
Collation:
xx, 195 pages : colour illustrations ; 24 cm.
Notes:
Includes bibliographical references.
Contents:
Machine generated contents note: Round 1 The SetupRound 2 The Characteristics of Great Content and Compelling StoriesRound 3 Storytell on FacebookRound 4 Listen Well on TwitterRound 5 Glam It Up on PinterestRound 6 Create Art on InstagramRound 7 Get Animated on TumblrRound 8 Opportunities in Emerging NetworksRound 9 EffortRound 10 All Companies Are Media CompaniesRound 11 ConclusionRound 12 Knockout.
ISBN:
9780062273062 (hardback)
Dewey class:
658.872
Language:
English
Added title:
BRN:
287094