Open your notebook, take out your pen, and welcome a bold new approach to teaching the art of great storytelling. In 27 lessons, drawn from 27 critical moments at the heart of 27 diverse narratives -- from plays, novels, movies, television, and even songs and video games -- Daniel Joshua Rubin unlocks the secrets of what makes a story work and then teaches us how to understand and use each principle in our own storytelling. Rubin, an incisive and no BS teacher, writing consultant, and founder of the Story 27 Studio, expands our understanding of narrative by drilling into examples ranging from Hamlet to The Godfather, Parts I and II, from Harry Potter to an episode of South Park, and unearthing exactly what makes each scene tick. Rubin's writing is the writing we all aspire to: insightful, encouraging, filled with attitude; the examples are relatable, contemporary, and fresh. For writers, storytellers, filmmakers, video game designers, podcasters, writing teachers, and anyone interested in how story works, it's a guide that turns the traditional writing manual on its head, drawing from a world of diverse voices and sources and media. In other words, from where contemporary storytellers find their inspiration.